Up for Skincare, Down for Foundation

Here's a quick rule-of-thumb I learned while researching skincare and makeup, and I find it works quite well:

When washing your face or applying skincare products (toner, moisturizer), always wash or rub in an upwards motion. This helps cleanse the pores and apply product INTO the skin.

When applying foundation or powder, rub in a downwards motion - for two reasons: (1) the cells on the skin are like a roof, and you want them as flat as possible, and (2) you want to make the little tiny hairs on your face as UNnoticeable as possible, and this does the trick.

So, UP for washing and moisturizing, DOWN for makeup.
Whala - beautiful!